About the Authors

Jim Yeh

Jim Yeh is the founder of the Chinese Internet Marketing Lecturer Association. Since 1998, he has worked in digital marketing for more than 25 years, covering website planning, analytics, community operations, search marketing, and ongoing optimization.

He has been a core figure at AIRNET Internet Marketing, a company focused on internet planning, marketing strategy, and digital marketing talent development since 1997.

He has also served as president of Taiwan Foreign Trade Information Service and founded companies extending into cross-border ecommerce and marketing services.

He has long served as a lecturer and consultant for enterprises and government organizations, supporting digital marketing education and business transformation.

Chia-Wen Lin, PhD

Chia-Wen Lin, also known as Bruce Lin and Bruce Wind, holds a PhD in regional economics from Jinan University in Guangzhou. He has long worked at the intersection of digital marketing and AI search optimization.

He runs iambrucewind.com and tracks the evolution of ChatGPT, Perplexity, Google AI Overviews, and other generative search systems. His work turns research into practical brand and content strategy.

He is the author of books on AI copywriting and GEO, and focuses on helping brands, creators, consultants, and personal IPs build digital visibility and influence in the AI era.