Chapters

The complete GEO Mastery table of contents

From the preface to the operations checklist, this is the real structure of the English edition.

Preface

The Map Is Still Being Drawn — Start Moving Anyway

Why the map is incomplete / Why waiting is costly / How to begin before certainty

Why the map is incompleteWhy waiting is costlyHow to begin before certainty
Chapter 1

AI Is Already Eating Your Traffic

The Numbers First / What's Already Happened in Other Markets / GEO Isn't an Upgrade to SEO

The Numbers FirstWhat's Already Happened in Other MarketsGEO Isn't an Upgrade to SEO
Chapter 2

The Old Map Doesn't Work Here

The Most Dangerous Assumption / Two Systems, One Comparison / Three Steps to Start Correctly

The Most Dangerous AssumptionTwo Systems, One ComparisonThree Steps to Start Correctly
Chapter 3

How AI Decides What to Cite

Condition One: Structure / Condition Two: Content Density / Pre-Publication Checklist

Condition One: StructureCondition Two: Content DensityPre-Publication Checklist
Chapter 4

AI Isn't Neutral

Rhetorical Sleight of Hand / Citation Bias / Emotional Echo Chamber

Rhetorical Sleight of HandCitation BiasEmotional Echo Chamber
Chapter 5

The ChatGPT Version of You Is Different from the Perplexity Version

Three Platforms, Three Answers / Platform Priority / Consistency Across All Three

Three Platforms, Three AnswersPlatform PriorityConsistency Across All Three
Chapter 6

The Brand AI Is Building Without You

Four Dimensions of AIBI / Building AIBI From the Ground Up / AIBI Is Maintained, Not Just Built

Four Dimensions of AIBIBuilding AIBI From the Ground UpAIBI Is Maintained, Not Just Built
Chapter 7

CREATE — The Work You Do Before You Write

C — Competitive Landscape Mapping / R — Real Query Mining / E — Execute with Precision

C — Competitive Landscape MappingR — Real Query MiningE — Execute with Precision
Chapter 8

Nine Strategies, Ranked — What the Research Actually Says

The Study Behind the Rankings / Strategy #1: Quotation Addition / Strategy #2: Statistics Addition

The Study Behind the RankingsStrategy #1: Quotation AdditionStrategy #2: Statistics Addition
Chapter 9

The Brand Arsenal — Building What AI Needs to Trust You

Two Layers, One Order / Schema Markup: The Technical Layer / White Hat vs. Black Hat GEO

Two Layers, One OrderSchema Markup: The Technical LayerWhite Hat vs. Black Hat GEO
Chapter 10

Personal IP — The One Category Where Small Genuinely Wins

Why AI Search Levels the Playing Field / Video GEO / The Longer View

Why AI Search Levels the Playing FieldVideo GEOThe Longer View
Appendix

GEO Operations Checklist

Publishing checks / Trust signals / AI citation readiness

Publishing checksTrust signalsAI citation readiness

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